Our Mission
We believe that herbs processed by beneficial microorganisms will turn out to be more effective
than herbal teas or extracts, and hope that our customers will confirm that.
We also aim to keep our products affordable, avoiding the path of companies that try to
capitalize on the promise of miraculous health products and thus justify inflating their prices.
We realize that for many small companies this is sometimes a necessary survival strategy.
However, we are prepared to accept some of the hardships of building a new business that offers
prices which are very low compared to the costs of manufacturing and marketing a little known
product. We would rather do that than jeopardize our reputation as an honest company.
I may be in the business of selling nutritional supplements, but I am also a customer. Every
day in my mailbox I find announcements about a breakthrough scientific discovery or some
miraculous ingredient found in an exotic plant or animal. I know that many people fall for this
kind of advertising, but the mere thought that anybody might think about my company what I
think about those companies is enough to stop me from even considering their kind of marketing
strategy.
Scientific discoveries and breakthroughs do happen. But at the end of the day, I am convinced
we will all recognize that the most effective health supplements are those found in everyday
food products that are properly prepared and made with properly grown or raised sources. A good
health supplement should resemble food, not a pill, and it should not have to cost a fortune.
We have a vision that one day products like Fervita™ will be as
popular and affordable as beer, and when this day comes we want Fervita™
to be the first and best health supplement of its kind.